CENTRALE

Naming and branding are on the same line of simple, concise, straight to the point direction as the interior design. The “C” is on purpose similar to many other brands but is none of them exactly so it gives an impression of déjà vu and familiarity then contradicted by the squarish “Centrale” letters, a tribute to the Italian logos of the 50’s-60’s. It changes colors in a playful way without being inconsistent. The exterior neon sign has a New York feel, a place as iconic as Naples in pizza’s history.