The simplicity and colors reference both LEASEPLAN’s identity and the Dutch culture.
The family of shapes recalls the automotive industry not by mimicking it in a fake or childish waybut by referencing it in a discreet and nonetheless humorous way at thecrossroads of contemporary design and retro futuristic phantasy.
Team: Alina Stoica, Claudiu Bica, Serban Rosca, Corvin Cristian