Naming and Identity
HARE is a restaurant/bar & club in the HERAstrau park hence HARE Herastrau.
It can belong to various contexts, it has a Mykonos, Tokyo, Tulum feel to go with the fusion menu and exotic playlist.
The two syllables are memorable. The logo plays on the phonetic of the two syllables, it is strong, memorable, timeles and mystic. One can see it as a Japanese sign, a Mayan symbol, the schematic representation of an Aztek god, a medieval seal, a traditional vernacular sign or a modern minimalist graphic.
It also goes with the weave on the facade and the terracota tiles.